S-Oil Here Balloon Campaign

S-Oil wanted to show it had a mission: to save oil. They knew South Korea's capital had some of the highest gasoline consumption in the world. What's more, car use was increasing, petrol costs rising, and parking spaces scarce. Every day, a Seoul driver wanders for 500 m to find a space. Over a month, this comes to 15 km of driving. People were using around a liter of gas just trying to park. The company set up a bright yellow balloon in each parking space. The balloon falls when a car parks in the space, and rises again when the car leaves. Drivers could see the colorful balloons from far away and spot empty spaces. Quick parking means saving time and saving oil. That means happier drivers and a healthier planet. The campaign certainly helped drivers to save oil. In just one day, 700 cars used 23 liters less oil. Over a whole year, they saved much more. S-Oil had engaged with people: now they knew it was a company that cared about saving oil. They even put the balloons on their own gas stations. People now thought about cutting gas costs when they thought about S-Oil.